Sunday, December 5, 2010

Google's acquisition of Manufacturers Anti-Piracy Software

Google re-do the acquisition. This time the acquisition is the company's anti-piracy software maker, Widevine.

The move, according to a statement on the official Google blog, intended as a way to increase their online video service.


In a statement, Mario Queiroz, Google's VP of Product Management, said the video streaming on demand increasingly become the primary choice to enjoy video content.


According to Queiroz, content providers need many things including content protection from piracy in order to provide their content in a streaming video service on demand.


"So we are happy to announce that we have agreed to acquire Widevine," wrote Queiroz.


Widevine provides anti-piracy software, otherwise known as Digital Rights Management (DRM). As quoted by Reuters on Monday (6/12/2010), Widevine software is currently used in various electronic devices.


The news follows the purchase of Widevine Google's acquisition plans on Groupon - company information provider discounts and special offers. It is said that Google is ready poured money of USD 6 billion (around Rp 54 trillion) to annex Groupon.


But those efforts failed because Eric Lefkofsky and Andrew Mason, founder Groupon, rejected Google's bid. Both are reportedly still want Groupon independent and may one day enter the stock market.

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