In addition to popular social networking site Facebook is now also a favorite of advertisers. A research conducted by comScore said, in the third quarter of 2010, one of four picture display online advertising in the United States was on the site up.
In the quarter, up a portion of 'cake' for 23.1 percent of online advertising, increased sharply from 17.7 percent the previous quarter. Once up, the next position is a competitor of Yahoo that got tight portion of 11 percent.
Interestingly, the analysts at ComScore said that the appeal up in the lure of this advertiser even if not unprecedented four major sites Yahoo, Microsoft Corp., News Corp. 's Fox Interactive Media and Google combined. Similarly detikINET quoted by Reuters on Wednesday (10/11/2010).
Growth in the number of users up an increasingly rapid ComScore analyst Andrew Lipsman said is one of the factors that increase the cost up in the realm of online advertising. In addition, the amount of time spent by Internet users to access up also continues to increase.
"More and more people are accessing a site, the more valuable the site in the eyes of advertisers," says Lipsman.
In a note to comScore, the average time users spend on the Internet to access up during the third quarter of this year is five hours per month. Increase from the same quarter last year which is only three hours per month.
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